From Great to Gone : Jimmi Rembiszewski, Peter Lorange - Book2look
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18 companies with brilliant digital strategies
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Tell us if something is incorrect. Out of stock. Get In-Stock Alert. Delivery not available. We are referring to the web, social media, apps…, and less so to traditional newspapers or TV-based advertising. Provided that the relevant set of modern consumers has been identified, that they are being served with relevant innovations that they can both appreciate and understand, and that this is communicated to them in an effective way, a firm may charge a higher price, and actually sell more!
Why behaviour beats demographics when it comes to segmentation
Thus, profitability is enhanced: bottom-line growth and top-line growth more sales. While many examples in the book are primarily taken from the so-called fast-moving consumer goods business category, the implications are valid for businesses in a broad range of categories. Lorange, P.
From great to gone Peter Lorange. Second: For modern corporations to prosper, innovations are more important today than ever before.