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Buy Hardcover. FAQ Policy. About this book Mobile devices are now in the hands of nearly half of the world's population. I will tell you how and also where to leverage your existing marketing efforts that you know have been successful, but that you are now ready to take to a whole new level of engagement with the mobile device.
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In All Thumbs, I will provide some examples of mobile campaigns that I have both observed and been part of developing. In some cases, I have blinded the company or changed the variables, such as brand category, to help better illustrate the examples. I want to hear your tips, too! Please provide your tips at allthumbsbook.
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We are just at the beginning of mobile marketing. I look forward to hearing from you on how we can move mobile marketing forward for maximum impact.
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I hope All Thumbs guides your brand in kick-starting its mobile marketing and helps it evolve far beyond the lessons, tips, and examples I give in this book—so that in turn, I can learn from you. Magazine, OK!
Michael Dru Kelley. Copyrighted material — Copyrighted material — The Focus and Goal of All Thumbs 3 There is a path forward that we will take together. Palgrave Macmillan Professional Business.